mjohnsonalarFeb 8, 20232 minExcel Pivot Tables and the Benefit to MarketersMicrosoft Excel's pivot table is one of the most powerful functions for summarizing and making sense of large data sets. It allows you to...
mjohnsonalarJan 10, 20232 minWhy is IP Targeting so Effective?IP targeting is a form of digital marketing that enables businesses to target potential customers based on their geographic location. It...
mjohnsonalarDec 28, 20222 minWhat You Need to Know About Google's 2023 Phase-Out of Third-Party Cookie: The death of the third-party cookies is quickly becoming a reality. With Google's efforts to phase out the third-party cookie on Chrome...
mjohnsonalarDec 28, 20223 minThe Best B2C and B2B Lead Generation ChannelsLinkedin is probably the best B2B marketing channel, although undoubtedly the most expensive. With your job role, industry, company...