Digital Marketing and Website insights, ideas, and inspiration for business owners and marketers.

Excel Pivot Tables and the Benefit to Marketers

Microsoft Excel's pivot table is one of the most powerful functions for summarizing and making sense of large data sets. It allows you to...

Why is IP Targeting so Effective?

IP targeting is a form of digital marketing that enables businesses to target potential customers based on their geographic location. It...

What You Need to Know About Google's 2023 Phase-Out of Third-Party Cookie:

The death of the third-party cookies is quickly becoming a reality. With Google's efforts to phase out the third-party cookie on Chrome...

The Best B2C and B2B Lead Generation Channels

Linkedin is probably the best B2B marketing channel, although undoubtedly the most expensive. With your job role, industry, company...

What Is Lead Generation And Its Types?

While traditional marketing methods, such as email explosions, used to be enough to attract customers, increased competition and...

What Are The Different Types Of Lead Generation Strategies?

For each tactic, we've also included an example of real-life lead generation to illustrate what they might look like in practice,...

What Were The Two Largest Channels For Generating Sales Leads?

A DemandWave report surveyed 179 B2B marketers across multiple industries and asked which channels generated leads and revenue for their...

What Are The Lead Generation Forms On Linkedin?

The form is automatically populated with the member's contact and profile information. Last month, LinkedIn launched an exciting new...