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Excel Pivot Tables and the Benefit to Marketers

Writer's picture: mjohnsonalarmjohnsonalar


Microsoft Excel's pivot table is one of the most powerful functions for summarizing and making sense of large data sets. It allows you to group your data in different ways to easily pull out meaningful insights that would otherwise require a lot of manual calculations and analysis. Pivot tables are especially useful if you have long rows or columns with numerical values and need to report, compare, and track the sums quickly. They can help you save time by simplifying complex data sets into easily digestible information.

What is a Pivot Table? A Pivot Table is a powerful tool for summarizing, organizing, and visualizing data. It takes large amounts of information from long rows and columns and condenses it into a handy chart that lets you track the sums of your data points and compare trends easily. By grouping your data in different ways, Pivot Tables help you draw meaningful conclusions out of multiple sets of values quickly.



What are pivot tables used for? A Pivot Table is a powerful tool for summarizing, organizing, and visualizing data. It takes large amounts of information from long rows and columns and condenses it into a handy chart that lets you track the sums of your data points and compare trends easily. By grouping your data in different ways, Pivot Tables help you draw meaningful conclusions out of multiple sets of values quickly.

Comparing Sales Totals of Different Products Example: If you have a worksheet with monthly sales data for three different products (product 1, product 2, and product 3), it can be difficult to manually determine which one has been the most profitable. Sorting through thousands upon thousands of rows could take forever. By using pivot tables, however, you can quickly calculate the sums of each product's sales figures in less than a minute. This will make it easy for you to figure out which product has been bringing in the most revenue.



Showing Product Sales as Percentages of Total Sales: Pivot tables inherently show the totals of each row or column when created. That's not the only figure you can automatically produce, however. Let's say you entered quarterly sales numbers for three separate products into an Excel sheet and turned this data into a pivot table. The pivot table automatically gives you three totals at the bottom of each column — having added up each product's quarterly sales. But what if you wanted to find the percentage these product sales contributed to all company sales, rather than just those products' sales totals? With a pivot table, instead of just the column total, you can configure each column to give you the column's percentage of all three column totals.

Now Your Ready to Leverage Pivot Tables in Your Marketing Efforts, You've now learned the basics of pivot table creation in Excel. With this understanding, you can figure out what you need from your pivot table and find the solutions you’re looking for.

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